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The first Zales store opened in Wichita Falls, Texas all the way back in 1924. They have grown to be a large chain with stores in many malls across North America. Online shopping at Zales.com was launched in 1998. In 2014, the company was acquired by Signet Jewelers, the same company that owns Kay Jewelers, Jared The Galleria of Jewelry, H.Samuel, and other popular brands.
Since Zales uses the moniker "The Diamond Store," it is common for people to associate them with diamonds. And while they have a large selection of diamond jewelry including earring, bracelets, rings, and necklaces, they also have many other types of jewelry including gemstones, pearls, gold, platinum, silver, titanium, stainless steel, and tungsten. They also sell watches from many popular brands like Movado, Bulova, Coach, Citizen, Technomarine, Wittnauer, Mido, Caavelle New York, T.W. Steel, Croton, and Invicta.